By Karuna Jaggar, Executive Director

Our work is centered on breast cancer, but our impact goes far beyond the disease. We connect the dots between issues and we work at the intersection of feminism, environmental justice, and health activism. Plus, you can ALWAYS count on us to put women’s health before corporate profits because we never take money from companies that profit from or contribute to breast cancer. Donate now to support our work.

We have our work cut out for us and we’ve never been more urgently needed than at this critical time, when healthcare is threatened and regulatory agencies are being disempowered. We’re facing reductions in healthcare coverage, an increased risk of exposure to cancer-linked toxins, and weaker standards for treatment approvals. Make your year-end gift now to ensure we have the resources we need to face the current threats.

Our grassroots members, like you, ensure we have the resources we need to work tirelessly to support women living with breast cancer, honor those who have died, and protect the health of future generations.

We need your support so we can continue to demand that:

  • Social justice is at the forefront of the breast cancer movement
  • Healthcare standards are evidence-based and patient-centered so women have the information they need to make their own healthcare decisions
  • Public health comes before corporate profit in all regulatory agencies and the precautionary principle is followed
  • We have a healthcare system that provides everyone with access to high quality, affordable care
  • There is accountability and transparency in breast cancer fundraising while we challenge mainstream pink ribbon narratives and culture.

Knowing what we’re facing, your donation matters now more than ever. Thank you for making our work possible.

With heartfelt gratitude and in solidarity.


Help us Crush our SECOND #GivingTuesday Match

By Karuna Jaggar, Executive Director

Breaking! Your response to our #GivingTuesday match has been awesome! We’re thrilled to announce a SECOND match: An anonymous donor has offered an additional dollar-for-dollar match up to $5,000Because of incredible members like YOU, we crushed our $15,000 #GivingTuesday matching goal! Help us crush this one, too.

A day like #GivingTuesday is important to us because we don’t take money from companies that profit from or contribute to cancer. We raise a large portion of our funding from individuals like YOU during this time of year.

From now until midnight the generous donor will match any donation you make dollar-for-dollar, up to $5,000! Make your Giving Tuesday gift nowTake advantage of this opportunity and help us raise an additional $10,000 by midnight! We can do it with your help!

Don’t miss this great opportunity to double your impact and help end the breast cancer epidemic. Every dollar you donate will be DOUBLED!  

Now more than ever, we need an independent watchdog for women’s health like Breast Cancer Action. And now more than ever, Breast Cancer Action needs your support to fund our work. Donate right now

With gratitude.

P.S. #GivingTuesday is a global day of giving back during the consumerism of the holiday season. We’re a small organization with an outsized impact that never takes money from companies that profit from or contribute to cancer. Donate right now to double the impact of your donation. 

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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