By Kira Jones, Communications Manager

“Do something besides worry.” I was struck by the simple power of this slogan when I first came to Breast Cancer Action for a summer internship in 2007. Now, as the Communications Manager for this radical and compassionate organization that never shies away from the hard truths, the phrase rings just as true.

With Pinktober just around the corner, I’m excited to share some ways that you can “do something” to get ready for the onslaught of pink and to challenge the hypocrisy of the breast cancer industry. 

  1. Brush up on our “Critical Questions for Conscious Consumersso you’re ready to assess all the pink ribbon promotions—and help your community do the same.
  2. Create a “Don’t Pink For Me” fundraising campaign to support Breast Cancer Action.You can trust us because we’re free from conflicts of interest. Tell your friends and family “Don’t Pink for Me” and ask them to make a donation to Breast Cancer Action in your honor instead.
  3. Spread the word about our work and tell your friends to sign up for our emailsMake sure your family and friends are in-the-know about our campaign when we launch at the beginning of October.
  4. Like us on Facebook and follow us on TwitterBe ready to “like” and share our posts with your friends and retweet us using our this year’s Think Before Your Pink®campaign hashtag. Your active engagement helps amplify our message!
  5. Gather with others in the SF Bay Area Breast Cancer Action community at our Action Speak Louder than Pink – Food for Thoughtfundraising dinner on October 15 for a thought-provoking program accompanied by a delicious meal.

Together, year after year, our collective action has changed the landscape of pink ribbon marketing and made pinkwashing companies change their ways. Let’s do it again this year. We’re counting down the days until we launch this year’s Think Before You Pink® campaign. Watch for an email about how you can join us in action!


Food for Thought 2018 – Early Bird Tickets Available!

By Lopa Pal, Development Manager

Every October we challenge the cancer industry and go after the most egregious pinkwasher of the yearJoin us October 15 for our 8th annual Action Speaks Louder Than Pink – Food for Thought fundraising dinner to support the campaign.

Early-bird tickets are now available! Last year, we had a full house and we don’t want you to miss out on what’s sure to be another powerful evening. Get your tickets today. Ticket prices will go up after September 21. 

The event will feature a powerful program highlighting our award-winning Think Before You Pink® campaign and a delicious four-course meal prepared by some of the Bay Area’s best (and most generous) chefs, including Eric Tucker from Millennium, Trudy Schafer from the Healing Hearth and Sascha Weiss from Project Juice. It’ll be an evening you won’t forget. We promise.

8th annual Action Speaks Louder Than Pink – Food for Thought dinner
Monday, October 15, 2018
6 – 9 p.m.
Green Room at the War Memorial & Performing Arts Center
401 Van Ness Avenue, 2nd Floor
San Francisco, CA 94102

Vegetarian and vegan options for all courses available upon request.
The venue is wheelchair accessible.

If you can’t join us in person, please consider joining us in spirit by making a donation or becoming an event sponsor. All proceeds from this event benefit our work to address and end the breast cancer epidemic.

We look forward to seeing you October 15!


Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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