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Dear Friend,
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Breast Cancer Awareness Month is here again, and with it comes the usual onslaught of pink ribbon products being marketed for the cause. From toilet paper to lipstick to cell phones to TV dinners, there's no shortage of pink merchandise. To add to the list, three major car companies are telling us about another thing we can do for breast cancer: get behind the wheel of a car. This year, BCA is rolling out its fall campaign to call attention to this pinkwashing.
TELL THE CAR COMPANIES WE WANT TO SEE CLEAN CARS, NOT PINKWASHED PRODUCTS
Pollutants found in car exhaust are linked to breast cancer. But companies like Ford, BMW, and Mercedes are asking us to drive their cars to help end the epidemic. These companies say they care about breast cancer, while they make products that may be linked to the disease. These car makers need to stop sending us mixed signals. If they really want to stop breast cancer, they've got to curb their cars' emissions of toxic chemicals.
Making this kind of a U-turn is possible right now. Car companies have the technology today to make cars that won't release as many toxic compounds into the air. Many car companies out there are already adopting technologies to build cleaner cars. Whether it's by reducing emissions, increasing fuel efficiency, or moving toward alternative fuels, there are solutions car companies can implement today to clean up the air and help stop cancer before it starts.
This October, join me in asking Ford, BMW, and Mercedes to go further. Tell them we want to see clean cars, not pinkwashed ones.
Then, check out www.thinkbeforeyoupink.org to see what else you can do—besides shop—for breast cancer.
Sincerely,
[Your Name]
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