- Statistics on cause-related marketing [PDF of Cone Corporate Citizenship Study]
- Welcome to Cancerland: A Mammogram Leads to a Cult of Pink Kitsch, by Barbara Ehrenreich (Harper's, November 2001)
- The Marketing of Breast Cancer, by Maryann Swissler (Alternet, September 2002)
- Shopping for the Cure, by Ellen Leopold (BCA Newsletter, January 2001)
- Avon Calling, by Carol Peeples
- Pretty in Pink: History of the Pink Ribbon, by Sandy M. Fernandez (reprinted from MAMM magazine, June/July 1998)
- Breast Cancer Awareness Month: Now a Word About the Sponsors, by Barbara A. Brenner (BCA Newsletter, October 1995)
- Public Relations and Cancer, by Judy Brady (BCA Newsletter, October 1998)
- Seeing Our Interests Clearly, by Barbara A. Brenner (BCA Newsletter, February 1999)
- National Breast Cancer Awareness Month: Reflections in a Jaundiced Eye, by Nancy Evans (BCA Newsletter, October 1993)