This list exemplifies the overwhelming number of pink ribbon marketing campaigns currently in existence. It is not an attempt to list all pink ribbon products and it is not an endorsement of any of the products or marketing campaigns listed below. The language describing each item is based on the company’s description of the product or campaign. Parade of Pink is updated each fall to reflect updates and changes to products.
- Breast Cancer Action encourages consumers to ask several questions before participating in a pink ribbon marketing campaign
- More information on select campaigns
- About Think Before You Pink
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Cartier Cartier Roadster Watch—Limited edition stainless steel Cartier will donate $30,000 from total sales of these special-edition watches to The Breast Cancer Research Foundation. Price: $3,900.00 |
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Find the Cure Live Long wristband Find the Cure will donate $1 to City of Hope for every "Live Long" wristband sold. Price: $10.00 |
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BMW The Ultimate Drive Test drive a vehicle and BMW will donate $1 per mile to the Susan G. Komen Foundation |
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Clinique Shimmering Tones Palette—In the Pink, in shades of breast cancer awareness $8 of each palette sold will benefit the Breast Cancer Research Foundation Price: $26.50 |
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Kodak Pink Ribbon Products When you purchase their Pink Ribbon Products, Kodak will donate 10% of the retail price to the Susan G. Komen Breast Cancer 3-Day Walk Price: $1.99–29.99 |
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Song—Delta Airlines Pink Plane Takes Flight for Breast Cancer Song has painted one of its planes pink to "raise awareness" for breast cancer. Throughout October, Song will sell 10 pink products through their Marketplace, and a portion of the proceeds from every sale will go to the Breast Cancer Research Foundation (BCRF). In addition to purchasing products, customers may also make a $5 donation directly to BCRF. |
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tic tac Pink Ribbon tic tacs A portion of the proceeds from specially marked tic tac packs supports the Cancer Care Organization Price: $0.79 |
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Essie Pink Ribbon Limited Edition Nail Polish 1% of the proceeds will be donated to the Libby Ross Foundation Price: $8.00 |
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Montegrappa Pink Micra Pen with Pink Sapphire—Rollerball pen in precious resin and sterling silver, with pink sapphire mounted on the cap ring 14% of sales to benefit the Breast Cancer Research Foundation Price: $900.00 |
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Dole Fresh Flowers Cause for Hope Breast Cancer Awareness Bouquets Dole will donate 5% of every bouquet purchased to City of Hope for the fight against breast cancer Price: Varies |
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Tweezerman Breast Cancer Awareness Tweezers Breast Cancer Awareness Tweezer—Stainless steel tweezers with pink ribbon 50 cents from each sale is donated to organizations dedicated to fighting breast cancer, with a minimum donation of $50,000 for 2005 Price: $20.00 |
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Meredith Books Limited Edition Better Homes & Gardens Cook Book Meredith Books will make a donation between $250,000 and $500,000 to the Susan G. Komen Foundation to assist in the fight against breast cancer Price: $29.95 |
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Origins A Perfect World White Tea Skin Guardian $1 per purchase goes to the Breast Cancer Research Foundation Price: $35.00 |
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Hanna’s Candle Co. Candle of Hope For every candle purchased, 50 cents goes toward City of Hope's breast cancer research, treatment and education Price: $9.99 |
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Coach Multi-Jewel Key Fob Coach is donating $25,000 of total sales from Key Fobs to the Breast Cancer Research Foundation Price: $58.00 |
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Mark Ecko iPod Case for a Cause A portion of the proceeds from "A Case For A Cause" will benefit Fashion Targets Breast Cancer Price: $29.95 |
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Ramy Hint of a Cure—Cream-gel blush for eyes, cheeks and lips 75% of proceeds go to the Young Survival Coalition Price: $20.00 |
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Lee National Denim Day Companies allow employees to wear denim on October 7, 2005 in exchange for a $5 donation to the Susan G. Komen Foundation |
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Red Envelope Think Pink Collection Red Envelope will donate 10% of sales from the Think Pink Collection to City of Hope's Breast Cancer Research, Treatment and Education, with a minimum donation of $25,000 Price: $20.00–125.00 |
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Kellogg's Ribbons for Life Program Send in five box tops from select Keebler and Kellogg's products and $5 will be donated to the Susan G. Komen Foundation Price: Varies |
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Tumi Tumi Signature Logo—Tote, Shoulder and Cosmetic Bags Tumi will donate 20% of total sales of these special-edition bags to the Breast Cancer Research Foundation Price: $70.00–250.00 |
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Philosophy Shower for the Cure Pink Ribbon Shower Gel All proceeds go to the Women's Cancer Research Fund Price: $20.00 |
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Republic of Tea Sip for the Cure—Special Edition Pink Tea Products Purchase select tins of Sip for the Cure Teas or Marmalade and a donation of 20 to 75 cents will be made to the Susan G. Komen Foundation Price: $1.99–10.00 |
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La Mer Crème de la Mer in a commemorative pink box La Mer will donate up to $25,000 from sales of 2 oz. and 16.5 oz. crèmes to the Breast Cancer Research Foundation Price: $195.00 and $1,200.00 |
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Pier 1 Imports Ocean Pearl-scented pink Komen Candle in an iridescent mosaic glass jar accompanied with a pink ribbon lapel pin 25% of the proceeds go to the Susan G. Komen Foundation Price: $14.00 |
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Remembrance Bears City of Hope Remembrance Bears 82% of gross sales benefits City of Hope Price: $12.99 |
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Wacoal Fit for the Cure For every woman who participates in a fitting and for every bra sold, Wacoal will donate $2 to the Susan G. Komen Foundation Price: $34.00–70.00 |
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b. sweets Chocolate Rx Collection 20% of every box purchased online will benefit the Breast Cancer Research Foundation Price: $24.95 |
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Ralph Lauren Pink Pony Products—Pink Pony Fund A portion of the proceeds go to the Pink Pony Fund of the Polo Ralph Lauren Foundation Price: $10.00–698.00 |
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Lean Cuisine Lean Cuisine specially marked pink ribbon boxes For every package purchased, Lean Cuisine will donate 10 cents to the Susan G. Komen Foundation Price: $3.49 and up |
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Karen Neuberger Signature Pink Ribbon Collection A portion of proceeds of pink ribbon scrapbooking materials, sleepware, tote bags and other accessories will benefit the Breast Cancer Research Foundation Price: $15.00–68.00 |
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Hansen’s Help Find a Cure Campaign 10 cents for each red tab or pink ribbon proof of purchase sent in from sodas, smoothies, bottled juices and ice teas will go to City of Hope Breast Cancer Research Center |
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KitchenAid Cook for the Cure Campaign—Limited Edition Pink KitchenAid Products $2–$50 from each purchase will go to the Susan G. Komen Breast Cancer Foundation Price: $14.99–279.99 |
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Stila Cosmetics Breast Cancer Awareness Lip Pot—Pink Lip Tint Up to 20% of the purchase price will go to the Breast Cancer Research Foundation Price: $16.00 each |
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3-M Company Pink Ribbon Post-it Notes Twenty to fifty cents from Post-it Notes will be donated to the City of Hope Cancer Research Center Price: $1.99–4.95 |
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Waterford Crystal Pink Ribbons and Heart Bowl 50 to 80% of the purchase price of products sold by the Komen Marketplace will benefit the Susan G. Komen Foundation Price: $60.00 |
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Sherwin Williams Brush for Hope Program With every Duration Home interior paint purchase, a portion of the sale will help advance the cause of breast cancer research, education, screening and treatment Price: $25.00 and up |
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Tommy Hilfiger Tommy True Star Eau de Toilette Spray Tommy Hilfiger will donate $1 for every bottle sold, up to $4,000, to the Breast Cancer Research Foundation Price: $60.00 |
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M&M's Special edition pink & white M&M's® For each package sold 50 cents will be donated to the Susan G. Komen Foundation Price: $2.99 |
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Carole Hochman Design Group Stan Herman Hug of Hope Robe The Carole Hochman Design Group will donate $1 to the City of Hope for every "Hug of Hope" robe sold through QVC in October Price: Unknown |
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New Balance New Balance Tennis Shoes Make a purchase of $25 or more from the New Balance Pink Ribbon Collection and a $5 donation will be made to the Susan G. Komen Foundation Price: $25.00–104.99 |
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Carolee Breast Cancer Awareness Jewelry Collection 10% of sales from this collection will be donated to the Breast Cancer Research Foundation Price: $75.00–250.00 |
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Sutter Home Winery Sutter Home for Hope—Capsules for the Cure Send in the top capsule and receipt from a bottle of Sutter Home wine and $1 will be donated to help find a cure for breast cancer Price: $4.99 and up |
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Georgia-Pacific Consumer Products Quilted Northern Ultra Quilted Northern will donate 50 cents to the Susan G. Komen Foundation for every proof of purchase collected and mailed in from specially-marked pink ribbon packages of Quilted Northern Ultra Price: $2.99 and up |
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Shed Rain Preppy Ribbon Umbrella Shed Rain will donate 5% of net sale price to the Breast Cancer Research Foundation Price: $25.00 |
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Crystal World Hopeful Dog For each Hopeful Dog sold, Crystal World will donate $3 to the City of Hope Cancer Center Price: $60.00 |
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Yoplait Save Lids to Save Lives For every clean lid sent back, Yoplait will make a 10 cent donation to the Susan G. Komen Foundation. Minimum total donation of $500,000 with a maximum donation of $1.5 million Price: $1.00 |
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Wilson Wilson HOPE Golf Balls Wilson will donate a minimum of $150,000 from sales of HOPE Products to the Breast Cancer Research Foundation Price: $5.99 |
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Sally Beauty Company Boutique Heart Pencil Sharpener 10% of each purchase will benefit breast cancer research at the City of Hope Cancer Center Price: $2.99 |
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Ford 2005 Ford Pink Ribbon Silk Scarf 85% of the net proceeds from each scarf sold benefits the Susan G. Komen Foundation Price: $35.00 |
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Salton George Foreman Lean Mean Fat Reducing Grill 10% of the retail price will be donated to the Breast Cancer Research Foundation Price: $29.99 |
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Clarke American Loving Reflections Check A portion of the proceeds supports the Cancer Therapy and Research Center (CTRC) and Y-Me National Breast Cancer Organization Price: Unknown |
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May Company Pink Ribbon Plush Golden Retriever $6 from your purchase will benefit research programs funded by the Breast Cancer Research Foundation Price: $10.00 |
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BMW Ultimate Drive Accessories—Pink Ribbon Watch When you purchase exclusive Pink Ribbon Collection merchandise, BMW donates 80% of the gross profits to the Susan G. Komen Foundation Price: $50.00 |
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Gold Hawk Breast Cancer Heart Camisole A portion of the proceeds will be donated to breastcancer.org Price: $98.00 |
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McDonalds The Golden Arches Sport Pink for Mother's Day From May 4 to 8, 2005 McDonalds sold pink paper ribbons to raise funds for the City of Hope Cancer Center Price: $1.00 |
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Dr. Susan Love Research Foundation Love's Army Bracelet Purchase the Love's Army hot pink bracelet to support the Dr. Susan Love Research Foundation Price: $5.00 |
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Recycle for Breast Cancer Recycling Program for Electronic Waste The program aims to prevent the toxics from electronic waste from entering our landfills, and all profits from the recycling efforts go to support the fight against breast cancer |