This list exemplifies the overwhelming number of pink ribbon marketing campaigns currently in existence. It is not an attempt to list all pink ribbon products and it is not an endorsement of any of the products or marketing campaigns listed below. The language describing each item is based on the company’s description of the product or campaign. Parade of Pink is updated each fall to reflect updates and changes to products.
- Critical questions to ask before participating in a pink ribbon marketing campaign
- More information on select campaigns
- About Think Before You Pink
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Cartier LOVE Charity Bracelets The pink bracelet supports the Breast Cancer Research Foundation. For each purchase Cartier donates $100 to BCRF. Price: $475 |
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BMW The Ultimate Drive For every mile that you test drive a BMW, they will donate $1 to the Susan G. Komen Breast Cancer Foundation. A line of merchandise is also available for purchase online. BMW will donate between 22%–55% of gross profits, depending on the product, to the Komen Foundation. |
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Lee National Denim Day and Denim Day Apparel Lee National Denim Day, October 6, 2006, encourages people to wear denim on that day while pledging a $5 donation to support breast cancer research. There are also products available online that can be purchased, and $5 from every purchase will be donated to Women’s Cancer Programs of the Entertainment Industry Foundation |
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Estee Lauder Estee Lauder Pure Color Crystal Lipstick in Elizabeth Pink Estee Lauder will donate $100,000 from the sale of Pure Color Crystal Lipstick in Elizabeth Pink to the Breast Cancer Research Foundation Price: $22.00 |
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Ford Warriors In Pink 40%-80% of the retail price of Warriors in Pink apparel will go to support the Susan G. Komen Foundation. Price: From $5.00–$35.00 |
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Tweezerman A portion of sales from Tweezerman Breast Cancer Awareness Slant Tweezers will go to organizations raising awareness organizations include American Cancer Society, Babylon Breast Cancer Coalition, CancerCare of Long Island, The Maurer Foundation, Beth Tortolani Foundation, and the Young Survivors Coalition. Price: $20 |
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Essie Cosmetics Essie Cosmetics will be donating a percentage of the proceeds from the sale of their limited edition nail polish, Essie Pink Ribbon, to The Libby Ross Foundation. Price: $7 |
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tic tac Pink Ribbon tic tacs Through September and October, 5 cents from every pack sold will be donated to CancerCare, with a maximum donation of $100,000. Price: $0.79 |
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KitchenAid For each qualifying pink product purchased, KitchenAid will donate up to $50 per product to the Susan G. Komen Foundation. Price: $14.99–$279.99 |
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Stila Cosmetics Breast Cancer Awareness Pocket Palette Stila will donate 100% of the net profits of each purchase to the Breast Cancer Research Foundation. Price: $36 each |
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3-M Company Pink Ribbon Post-it Notes Twenty to fifty cents from Post-it Notes and other Pink Ribbon products will be donated to City of Hope Cancer Research Center. Price: $1.99–$4.95 |
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Ralph Lauren Pink Pony Products—Pink Pony Fund 10% of the proceeds go to the Pink Pony Fund of the Polo Ralph Lauren Foundation Price: $10–$698 |
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Yoplait Save Lids to Save Lives For every pink lid sent back to the company, Yoplait will donate 10 cents to the Susan G. Komen Foundation, with a minimum total donation of $500,000 and a maximum donation of $1.5 million. Price: $1 |
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Cartier Cartier Roadster Watch Cartier will donate $200 from each watch sold to the Breast Cancer Research Foundation with a minimum donation of $16,000. Price: $3,800 |
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In Great Taste—Fresh, Simple Recipes for Eating and Living Well (Hardcover) by Evelyn Lauder All of Evelyn Lauder's royalties from the sale of this book will be donated to The Breast Cancer Research Foundation. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. Price: $29.95 |
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Hershey’s Pink York Peppermint Patties, Nuggets, and Kisses Hershey’s will donate $250,000 to the Young Survival Coalition. Price: $0.33–$5.99 |
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New Balance New Balance will donate $5 to the Susan G. Komen Foundation for every purchase of $25 or more from the New Balance Lace Up for the Cure Collection made from May 1 to November 30, 2006. Price: From $25 |
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Playtex “Passion for Living” pink gloves In October, Playtex will sell its “Passion for Living” pink gloves to raise awareness. The National Breast Cancer Foundation will receive a cash donation from Playtex as well as the proceeds from an online auction in October. Price: $2.50 |
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Coach Multi-Jewel Key Fob 20% of sales from the Coach Key fob will go to the Breast Cancer Research Foundation. Price: $58 |
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M&M’s Pink M&M’s M&M will donate 50 cents for each 21.3 oz bag sold and 35 cents for each 14 oz bag sold, with a minimum contribution of $250,000 to the Susan G. Komen Foundation. Price: From $2.99 |
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Mark Ecko iPod Case for a Cause All net proceeds from "A Case For A Cause" will benefit Fashion Targets Breast Cancer. Price: $29.95 |
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ChapStick Chapstick will donate 20 cents to the Susan G. Komen Foundation for every Chapstick pink pack sold. Price: From $1.79 |
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Anne McAlpin Pink 3-in-1 Microfiber Travel Towel McAlpin will donate 30% of net profits to the Breast Cancer Research Foundation. Price: $29.95 |
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Mamma Mia! Breast Cancer Charity Tee All profits from sales of this item will be donated to the Breast Cancer Research Foundation. Price: $25.00 |
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Salton Chocolate Treat Maker 10% of the promotional retail price will be donated to the Breast Cancer Research Foundation. Price: $19.99 |
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Pier 1 Imports Komen Candle 25% of the proceeds from the purchase of this candle go to the Susan G. Komen Foundation. Price: $14 |
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Remembrance Bears Proceeds go to a number of different breast cancer organizations. Price: $9.50 each |
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b. sweets Chocolate Rx Collection 20 % of every 12oz. box purchased online will benefit the Breast Cancer Research Foundation Price: $24.95 |
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Karen Neuberger Signature Pink Ribbon Collection A portion of the proceeds from pink ribbon scrapbooking materials, sleepwear, tote bags and other accessories will benefit the Breast Cancer Research Foundation Price: $15–$68 |
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Hansen’s Help Find a Cure Campaign Hansen’s will donate 10 cents for each red tab sent in from smoothies, sodas and pink ribbon UPC’s with a maximum of $100,000. Price: varied |
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Someone Special Crystal World and Hummel Collectibles A portion of the proceeds from sales will go to the National Breast Cancer Research Foundation. |
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SkyMall.com 10% of all "Komen" tote bag sales go to the Susan G. Komen Foundation. Price: $129.95 |
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Hanna’s Candle Co. Candle of Hope For every candle purchased, 50 cents is donated to the City of Hope’s breast cancer research, treatment, and education programs. Price: $9.99 |
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Chelsea Paper Perfectly Pink Stationary Chelsea Paper will donate $5 from the sale of each Perfectly Pink Stationary set or personalized Perfectly Pink Stationary to the Breast Cancer Research Foundation Price: From $29.99 |
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Qwest and Sanyo 10% of all retail sales of pink cell phones through October will go to the Susan G. Komen Foundation with a maximum of $100,000. Price: From $79.99 |
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Pepsi Americas From September through October, Diet Pepsi products will display the Susan G Komen logo. Pepsi Americas will donate $100,000 to the Foundation. Price: Assorted |
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Carolee Breast Cancer Awareness Jewelry Collection 10 % of sales from this collection will be donated to the Breast Cancer Research Foundation Price: $75–$250 |
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Everlast Worldwide, Inc. Pink Boxing Gloves Everlast will donate 5% of the proceeds from sales of the gloves. Price: From $30 |
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The Breast Cancer Site Store The Breast Cancer Site will fund 1% of a mammogram for each Amethyst Crystal purchased Price: $6.95 |
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Shed Rain Breast Cancer Awareness Umbrella Shed Rain will donate 5% of the net sale price of the umbrella to the Breast Cancer Research Foundation. Price: $12.50 |
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Orawave Orawave is donating 10% of retail sales of their Pink Ribbon products to the Susan G. Komen Foundation, with a minimum of $50,000 and maximum of $125,000 annually. Price: From $6.00 |
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HoMedics Mini-Massager HoMedics and Linens-N-Things will jointly donate $100,000 from the Breast Cancer Mini Massager to the Breast Cancer Research Foundation. Price: $9.99 |
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Wilson Sporting Goods Wilson HOPE Series Wilson will donate a percentage of the Hope product proceeds to the Breast Cancer Research Foundation. Price: From $6.99–$279.99 |
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Day-Timer, Inc Day-Timer, Inc will donate 10% of the proceeds of all sales from their Pink Ribbon Collection to the Breast Cancer Research Foundation. Price: $10.00–$49.00 |
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Conair Conair will donate 15% of net sales of the Power of Pink mini hair dryer and Power of Pink hair straightener to the Breast Cancer Research Foundation Price: From $19.99 to $24.99 |
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Chefwear 50% of the profits from the sales of the Awareness Jacket will benefit the Breast Cancer Research Foundation. Price: $35.95–$80.95 |
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Eleni’s Cookies Eleni’s Cookies will donate 50% of the proceeds from sales of each Breast Cancer Awareness cookie tin to the Breast Cancer Research Foundation. Price: $58.50 per tin |
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Big River Coffee Company Big River Coffee Company will donate $1 per pink package of coffee sold to support breast cancer causes. Price: $59.95 (Case of 6) |
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Notecards by Mer For every box of 10 greeting cards purchased, Notecards by Mer will donate $1 per box to the Susan G. Komen Foundation and the Young Survival Coalition. Price: $21 |
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PositivePromotions.com A portion of the proceeds from a range of pink ribbon products available on the Positive Promotions web site go to the American Cancer Society. Price: Varied |
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K2 Phat Luv Skis for Women K2 donates $100,000 annually from the sales of Phat Luv Skis to the Breast Cancer Research Foundation. Price: $700.00 |
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Yogi Tea Women’s Healing Formulas 10% of net profits from sales of Women’s Healing Formulas will be donated to the Breast Cancer Research Foundation. Price: Various |
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Prides Corner Farms Pink Ribbon Plants 10% of the wholesale cost of each Pink Ribbon Plant sold will be donated to the Breast Cancer Research Foundation. Price: Various |
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Van Cleef & Arpels Pink Alhambra Pendant Van Cleef & Arpels will donate $1,000 to the Breast Cancer Research Foundation for each pendant sold. Price: $1,950 |
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Andy Boy Vegetables Andy Boy makes an annual donation of $100,000 to the Breast Cancer Research Foundation. Price: Various |
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Northland Cranberry Juice A minimum of $50,000 will be donated to the Breast Cancer Research Foundation from the sale of Northland Cranberry Juices. Price: $3.49 |
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Star Palate Celebrity Cookbook for a Cure 100% of the profits will be shared between the Breast Cancer Research Foundation and the Marsha Rivkin Center for Ovarian Cancer Research Price: $29.95 |
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MatsMatsMats.com Pink Yoga Mats 10% of the retail price will be donated to the Breast Cancer Research Foundation. Price: $15.95–$21.95 |
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HoMedics Massaging Pedicure Flip Flops HoMedics will donate $1 per pair of flip flops sold to the Breast Cancer Research Foundation. Price: $24.99 |
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Mark Roberts Spirit of Hope Fairy 10% of the wholesale proceeds will be donated to the Breast Cancer Research Foundation. Price: $27–$97 |
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Deluxe Bunco Game 2% of products sold will be donated to the Breast Cancer Research Foundation. Price: $9.99 |
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Go Smile Morning Rush Toothpaste A percentage of the sales from this product will be donated to the Susan G. Komen Foundation. Price: $5 |
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Robert Piguet Robert Piguet will donate a percentage of the proceeds from the sale of each jar of Fracas Silkening Body Creme to the Breast Cancer Research Foundation. Price: $65 |
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Lacoste A percentage of the proceeds from the sale of each 1.6 oz Eau de Toilette Spray will be donated to the Young Survivors Coalition. Price: $52 |
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Lean Cuisine Lean Cuisine will donate 10 cents per specially marked package sold to the Susan G. Komen Foundation. Price: From $2.00 |
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Oreck Vacuum Cleaners Clean for the Cure Oreck will donate $50 to the Susan G. Komen Foundation for every trial of their Special Edition Oreck XL Ultra Vacuum. Oreck guarantees a minimum total donation of $250,000. |
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Kellogg’s Buy 2 specially marked Kellogg’s products and send in the 2 barcodes (along with a $5 minimum donation to Susan G. Komen Foundation) and you will receive a pink wristband in the mail. Price: Various |
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LF Stores “Power of Now” T-Shirt 100% of net proceeds from sales of the LF “Power of Now” t-shirt will be donated to BCRF. Price: $36.00 |