BCA featured on MSNBC!

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This morning, BCA’s Angela Wall made an appearance on MSNBC to discuss alcohol companies’ pinkwashing.  While we do believe that the media focuses too heavily on lifestyle (diet and exercise, for example) in discussion of breast cancer risk, it’s irresponsible for companies to encourage people to “drink year round for breast cancer”. We believe that women’s individual decisions about alcohol use are not the issue. Companies’ decisions to market alcohol as if it will help end the breast cancer epidemic are.  Classic example of pinkwashing!


  1. Posted October 6, 2010 at 9:42 am | Permalink

    There are people in the beer industry are sincerely working hard to help fund the search for a cure, yet you want to invalidate all their hard work. I will take my dollars and donate them to an organization that has the sense to understand the simple concept of moderation, and recognizes that nobody – NOBODY – is trying to market alcohol as a cure, but simply trying to do something for the greater good. You’ve lost your minds. Shame on you.

  2. zeldap
    Posted October 6, 2010 at 4:33 pm | Permalink

    Great job this morning! Came on in the clinic waiting room (HIV clinic) this morning and I hope a few other clinicians got to see it.

  3. Tru
    Posted October 6, 2010 at 5:09 pm | Permalink

    No, shame on YOU. When the beer industry slaps pink ribbons on its products, it’s not to search for a cure, it’s to sell beer. And you’re missing a very important part of the message, which is that “a cure” is not all we need. How about prevention? Have you ever seen any of these pinkwashing companies say we need to “shop for prevention”? No, because then the golden goose of breast-cancer cause marketing would be dead. The money spigot would shut off and the corporate profits would end.

  4. Amber
    Posted October 6, 2010 at 8:00 pm | Permalink

    I agree with Chris. No one is saying alcohol is a cure for breast cancer. Money for research is MONEY FOR RESEARCH, so take it! Why isn’t anyone just happy and excited that people are trying to help? You have to find things to be upset about? And besides, how is telling people where you like to put your purse (on facebook) while making it seem like some sexual innuendo helping anything?

  5. Julie
    Posted October 6, 2010 at 8:34 pm | Permalink

    Thank you for alerting women to the insidious nature of marketing “health.” Alcohol is never a “health” beverage
    and in some cases has a direct link to cancer. If I’m going to go pink, it will be for organizations that works directly to cure or prevent breast cancer… Not to a company who has chosen to jump on the pink bandwagon simply because it is good way to sell product. Womens’ health is far more than a marketing strategy!

  6. Bob
    Posted October 7, 2010 at 12:01 pm | Permalink

    Any time that a “cause” is used to promote a product should be viewed with suspicion, not just alcohol, but ANY commercial endeavour. Just take a look at the recent Proctor and Gamble Sunday paper coupon sections.

    But you folks have it dead wrong on this one–rather than using a cause to promote (sell) a product, it often works the other way around, that a company is using its *product* to promote the *cause*.

    If, for example, a craft brewer hosts a craft beer tasting as a fundraiser for a cause, it’s not using the cause to sell beer. It could have that beer tasting for any cause it chooses, or no charitable recipient at all, and people who appreciate high quality food products like craft beer will attend anyway. They are using the quality and the prestige of their products to benefit a cause that may be very close to the heart of the sponsor and they want to use the good reputation of their business to help others, not to use the cause to sell a product they are already successfully selling.

    One example is a local beer and food tasting that has been going for several years that was started by a friend whose mother is a breast cancer survivor. Although he is not in the craft beer industry himself (he is a school teacher), it is a personal interest of his and has several friends who are craft beer enthusiasts and others who are craft brewers.

    He is reaching out to the community–people who are already interested in craft beer, and don’t need to be “sold” on the product–and using this common interest to help a cause that personally means something to him. And those people, both the brewers who participate and the people who attend the tasting, respond with generosity. I find it very hard to find fault with that kind of caring generosity, and to hear of Ms. Wall’s intolerant anti-alcohol bigotry is sickening. Fortunately Breast Cancer Recovery understands all this much better than your group’s spokesperson. I hope the hideous gaffe Ms. Wall committed in her television interview will be an opportunity for education and she will be able to begin to understand the absurdity of her assertions.

  7. John
    Posted October 11, 2010 at 2:07 pm | Permalink

    “When the beer industry slaps pink ribbons on its products”

    Except it doesn’t, that’s the difference. Mike’s Hard Lemonade isn’t a beer and I’ve never seen any Beer with a pink ribbon. However, many breweries hold festivals to support the cause… in which they DONATE BEER which is then sold and all the money is donated for research. Many of them having family that survived or didn’t of Breast Cancer or survived it themselves.

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