The movie we’ve all been waiting for

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By Shazia Manji, Breast Cancer Action Program/Communications Intern

At Breast Cancer Action we are always excited to hear about efforts to change the conversation about breast cancer. We value the scope and impact of media and publicity to alert the public to issues that we hold at the center of what we do as an organization. 

That is why we’re thrilled to tell you about Pink Ribbons, Inc., a film by Léa Pool to be screened at the Toronto International Film Festival this September. Pool’s feature-length film shows how “the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has become concealed by a shiny, pink story of success.”

It seems the film will get to the heart and purpose of Think Before You Pink®: identifying the hypocrisy in much pink ribbon cause marketing, showing how that distracts us from the real issues with breast cancer, and bringing the focus back where it’s really needed to end the breast cancer epidemic.

Check out the trailer below, featuring former Breast Cancer Action executive director Barbara Brenner. Barbara says:  “People say, anger is not helpful. Actually anger IS helpful, depending on what you do with it. And I think if people actually knew what was happening, they would be really pissed off. They should be.”


  1. Sharon DeMedeiros
    Posted September 2, 2011 at 3:13 pm | Permalink

    I’m mad as hell, and as a breast cancer survivor of a bilateral massectomy, which I believe was caused by PCB contamination from my neighborhood, I am determined to do whatever I can to help uncover the causes and corruptions involved. Breast cancer has become a very lucrative buisiness for so many, and our lives are now expendable. And that is unacceptable and intollerable.

  2. Posted September 9, 2011 at 7:26 pm | Permalink

    I hope this will premier in the US!

  3. sharyn figueroa
    Posted September 10, 2011 at 8:20 pm | Permalink

    Yes, I want to know why so many women at STILL dying every year of breast cancer!!! Lets get down to the reason Now!

  4. BMU
    Posted September 19, 2011 at 7:25 am | Permalink

    Did you know that there is a potential Breast Cancer Vaccine that requires funding for clinical trials at Cleveland Clinic and of course, it’s not shocking to find out that orgs like Susan G Komen denied funding. To find out more about the vaccine, go to this link and donate.

    Talk about knowing exactly where your money is going. It’s work like this we need to be supporting, not buying a stupid Pink vacuum cleaner. I saw the film at the Film Festival by the way – it’s brilliant, had the audience riveted, received a strong, long applause at the end too. I can’t wait for this film to receive the distribution it deserves.

  5. Bev
    Posted October 25, 2012 at 12:00 am | Permalink

    I read about the movie last year and was so upset that Susan G. Komen was not performing the necessary tasks for the cure, and the actual very low % of money (I can’t find the info, but remember 17%) received even used for Cancer awareness. My step-mom (my mom for 49 years) died of breast cancer that after mastectomy and 14 years of remission appeared in her jaw. By then it had taken over her body. I donated to SGK in Mom’s name and in the name of a friend. I supported friends in their Walks. No more!
    I never heard about the film again. I live in a major market in the US. What happened to the showing of the movie? Hmm..

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