Raise a Stink! about pinkwashing

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TAKE ACTION! Ask Susan G. Komen for the Cure to stop pinkwashing and recall Promise Me

By Karuna Jaggar, BCAction Executive Director

Pinkwashing has reached a new low this year.

In the past, we’ve worked to demand accountability from companies who pinkwash in the name of breast cancer. We’ve seen pink alcohol. Pink buckets of fried chicken. Pink hormone-laden yogurt.

But we’re genuinely shocked to see a breast cancer organization marketing a product containing multiple chemicals categorized as toxic or hazardous. Susan G. Komen for the Cure commissioned and is now selling a perfume called Promise Me. This perfume contains chemicals that are a) categorized as toxic and hazardous, b) have not been adequately evaluated for human safety, and c) have demonstrated negative health effects. Please join us in demanding that Komen take every precaution when it comes to our health. When in doubt, leave it out!

Raise A Stink! by sending a letter to Susan G. Komen for the Cure asking them to stop pinkwashing!

Chemicals in Promise Me of primary concern include:

  • Galaxolide, a synthetic musk that works as a hormone disruptor and is detected in blood, breast milk, and even newborns.
  • Toluene, a potent neurotoxicant known widely as one of the toxic trio, has demonstrated a variety of negative health effects and is banned by the International Fragrance Association (IFRA).

When women’s lives are at stake we must adopt the highest standards of accountability. Komen is taking initial steps to reformulate the perfume “to remove any doubt about the ingredients.” But we’re still deeply concerned that while Komen reformulates, a product that is potentially harmful to our health is still in stores and in our homes. We urge Komen to immediately recall Promise Me.

Send a letter to Komen asking them to take every precaution when it comes to our health. Ask Komen to immediately recall Promise Me and sign our Pledge to Prevent Pinkwashing.

Thank you so much for taking action. Together we will stop pinkwashing because ACTION SPEAKS LOUDER THAN PINK!


  1. phyllis dechristofor
    Posted September 28, 2011 at 4:31 am | Permalink

    As abreast cancer survivor, I urge you to recall this product and not produce any more until you have rectified the problem.

  2. Leslie Blair Gallagh
    Posted October 4, 2011 at 9:11 am | Permalink

    Wow, what were you all thinking?

  3. Elinka
    Posted October 10, 2011 at 7:43 pm | Permalink

    I was shocked to see – I had just purchased a bottle of this perfume-love the smell but took it back to the store after reading it may cause breast cancer! I am a 6-year breast cancer survivor…do not wish for cancer to return!

  4. Mg
    Posted October 18, 2011 at 8:44 am | Permalink

    “Dig Pink” campaign is an the outreach arm of the Side-Out Foundation. They donate 75% of the money to national groups (up to 25% to local groups which could include PP) and medical places to research breast cancer. I would assume that at least some of the money ends up with planned parenthood through the SUSAN KOMEN and American Cancer institute.
    I just found out about this one.

  5. Jill
    Posted November 18, 2011 at 6:51 am | Permalink

    Everyone needs to do some research! ALL PERFUMES are hazardous, not just this one.

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