I refuse to quietly succumb

Filed under blog

By Rachel Cheetham, blogger at The Cancer Culture Chronicles and BCAction member

I’m forty one years old, living with metastatic breast cancer and I’m angry. I’m also a blogger and an active participant in the online breast cancer community, engaging in spirited debates and discussions about all things breast cancer with women and men from around the world.

From my vantage point in social media, there is an undercurrent of anger and disappointment that is fueling and amplifying an alternative conversation about breast cancer. A conversation that is challenging the pink status quo and the continued erosion of evidence-based truth by emotional anecdotes, corporatized visions of pink celebrations and sanitized notions of survivorship.

From my initial forays into finding alternative perspectives (read: the truth) about breast cancer, Breast Cancer Action was one of the first organizations that came to my attention. It’s clear that many of the stances Breast Cancer Action has taken have been unpopular within the mainstream, and largely pink, breast cancer movement over the years.

Since 1990, Breast Cancer Action has continued to lead the way with its thought leadership, “take-no-prisoners” attitude and feisty advocacy amidst a sea of pink unawareness.  Recent campaigns like “Think Before You Pink”, “Raise A Stink” and “What the Cluck” are typical examples that target core issues around the real causes of breast cancer and highlight egregious abuses of the public’s goodwill and trust in the name of pink ribbon fundraising.

Breast Cancer Action is one of the only truly independent breast cancer organizations in the United States. It does not accept financial support from corporate entities whose products or services they know include cancer diagnosis or treatment. Quite simply, Breast Cancer Action’s silence cannot be bought by vested corporate interests.

I trust that Breast Cancer Action has no other interests except to disseminate the truth about breast cancer, advocate for real prevention by investigating and eliminating the causes of breast cancer, and provide unbiased information to those of us who need it.

Because of their financial independence, Breast Cancer Action sustains itself largely from the donations of individuals like you and me.  I refuse to go away and quietly succumb to this wretched disease and I stand with Breast Cancer Action in its efforts to put breast cancer in the past tense.

Please join me today in making a donation to Breast Cancer Action so that it may continue its good works in moving the fight to eliminate breast cancer forward.


  1. Posted December 28, 2011 at 6:23 am | Permalink

    I wholeheartedly agree!!

    A cancer diagnosis is such a personal emotional struggle, and it is discouraging and depressing to see breast cancer used for other’s political and financial gain, while often those fund-raisers are doing more harm than good – a message of manipulation and fear rather than health.

    I am SO happy to see organizations like Breast Cancer Action finally move toward a real conversation about what can be done to prevent and eradicate this disease.

  2. Posted December 28, 2011 at 8:27 am | Permalink

    Well said, Rachel! This has to be the year the pink gets peeled back for the rest of the world to see what’s really behind that ribbon. I’m in.

  3. Posted December 28, 2011 at 4:21 pm | Permalink

    Bravo, Rachel!! Brilliant article, and you have persuaded me. Thank you….

  4. Christine
    Posted December 28, 2011 at 5:25 pm | Permalink

    I’m in, too!

  5. Posted December 29, 2011 at 1:45 pm | Permalink

    Well, said. Thank you.

Post a Comment

Your email is never published nor shared. Required fields are marked *