A decade in the making

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Executive Director Karuna Jaggar

By Karuna Jaggar, BCAction Executive Director

How do you turn a tide? How do you change a whole movement? How do you convince multitudes of people that to do great good, we need to make great change?

You take the lessons and wisdom from a decade of campaigning, put it in a toolkit, and give it to everyone you know.

I want you to have the Think Before You Pink Toolkit so we can all make the change we believe in. We’re giving this toolkit away for free because we think the information it contains is that important. Samantha King, Gayle Sulik and Barbara Brenner, leaders and pioneers in breast cancer activism, already have their toolkit and here’s what they have to say:

  • “The Think Before You Pink Toolkit gives both seasoned agitators and newcomers to breast cancer activism vital resources to change the conversation about breast cancer. Don’t delay any longer! Download it today and start changing the world, one pinkwasher at a time.”
    -Samantha King, Ph.D., author of Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy

  • “…BCAction’s Think Before You Pink Toolkit is a shining example of how to move beyond the superficial awareness that pink has come to represent. It encourages attentiveness, conscious knowledge, and actions that promote systemic change. It moves beyond simple awareness. It speaks louder than pink. We can, too.”
    -Gayle Sulik, Ph.D., author of Pink Ribbon Blues: How Breast Cancer Culture Undermines Women’s Health
  • “Breast Cancer Action’s Think Before You Pink® campaign has been a force to be reckoned with for over 10 years. The Think Before You Pink Toolkit is a practical guide that educates women about what’s really going on every time you see a pink ribbon. But more importantly, the toolkit gives individual people tools to create change. We make change because we demand it. Here’s your chance. Have at it.”
    -Barbara Brenner, J.D., former executive director of Breast Cancer Action, health activist, and blogger who is featured in the upcoming film Pink Ribbons, Inc.

Download the Think Before You Pink Toolkit today and invite you friends to get their toolkit, too. Join me, Samantha King, Gayle Sulik and Barbara Brenner in making the changes we need to challenge pinkwashing and put women’s health before corporate profits.

Without watchdogs like you and me, women’s health gets hijacked by political and corporate agendas. We’ve seen it time and time again.

So get your free toolkit and start demanding change. You’ll be in good company.

One Comment

  1. Melanie
    Posted March 5, 2012 at 12:21 pm | Permalink

    Hello, I was just looking on LinkedIn.com to see if Think Before You Pink has a page. You might considering creating a group or a “company page” ideally both. A group will allow you more freedom to have discussions with members you allow into the group. This is a huge platform for social media among professionals, who tend to be educated and interested in research and thinking for themselves. Just a suggestion. Love the work you are doing!
    Feel free to connect with me on LInkedIn. I’ll help you if I can!

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