FREE Pink Ribbons, Inc. screening in San Francisco

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Breast Cancer Action and UCSF Campus Life Services Arts and Events are excited to announce a FREE screening of Pink Ribbons, Inc., a documentary directed by veteran documentary filmmaker Léa Pool for the National Film Board of Canada.

The Toronto International Film Festival called Pink Ribbons, Inc. “powerful and incendiary.” We call it game changing!

April 10th, 2013 at 6:00pm
University of California, San Francisco
Cole Hall, 513 Parnassus Avenue, San Francisco, 94143

Pink Ribbons, Inc. is a hard-hitting documentary that pulls back the pink curtain to reveal why we aren’t making progress in ending the breast cancer epidemic. The film spotlights BCAction’s Think Before You Pink® campaign and our own former executive director Barbara Brenner.

It’s no news to BCAction members that breast cancer and pink ribbon marketing has become big business for corporations and organizations whose motives don’t always put patient needs before financial gain. As one woman living with breast cancer says in the film, “Our disease is being used for people to profit. And that’s not OK.”

For over ten years, BCAction’s Think Before You Pink campaigns have challenged pinkwashers and urged people to ask critical questions about breast cancer fundraising. We’re thrilled to see this message go mainstream in such a provocative way. We hope to see you there and we hope you will tell all your friends to see this important film.

P.S. If you are inspired by Pink Ribbons Inc., and want to know how you can make a difference, download your free Think Before You Pink Toolkit®.

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