Think Before You Pink®: Toxic Time Is Up!

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By Karuna Jaggar, Executive Director

Today is October 1st and I have a severe case of déjà vu. Congress and the President are facing off, yet again, while the public pays the price. And once again, countless corporations are enjoying the marketing bonanza of “Breast Cancer Industry Month” while women pay the price with their lives.

And, yet again, corporations are selling pink ribbon products in the name of breast cancer that contain chemicals linked to an increased risk of the disease.

Do you have any idea how many toxic chemicals are in the average pink ribbon product? Nope? Neither do we. Nor does anyone!

All anyone knows for certain is that only a small handful—about 200 of the over 80,000 chemicals in use in the United States—have been tested for human safety. And that’s a serious problem. For all of us. Enough is enough. I’m pushing back on pink!


Join me to take a stand to protect all women from toxic chemicals that are making us sick, because the manufacturers of pink ribbon products certainly won’t.

Right now, landmark legislation that could significantly impact cancer prevention is within reach.

It’s time to turn our outrage over pinkwashing to action and ban the toxins that make us sick in the first place.

Whether you’re one of the quarter of a million women who will be diagnosed with breast cancer this year—women whose treatment can be affected by exposure to hormone disrupting chemicals contained in many of the cosmetic and household cleaning products we use every day. Whether you’re worried about a cancer recurrence—frustrated that your own purchasing choices represent just a small portion of the chemicals you’re exposed to. Or whether you want to reduce your chances of being diagnosed in the first place.

Join me and turn the groundswell of outrage at pink ribbon hypocrisy into a movement that will make history, a movement that has the power to change the course of this breast cancer epidemic. We can make protection from toxic chemicals a reality. We can reduce the risk breast cancer and countless devastating diseases and disorders before harm occurs.

Sign Breast Cancer Action’s petition. Demand an end to toxic pinkwashing. Demand chemicals be proven safe before they enter the marketplace—and our bodies.

Be part of the movement to make a difference long after the pink razzmatazz of October is over.

We’ve all heard the definition of insanity is doing the same thing over and over again and expecting different results. This October, it’s time to stop walking and talking in circles and get straight to the point. Toxic Time Is Up.


  1. Susan Richards
    Posted October 1, 2013 at 5:12 am | Permalink

    Chemicals in our environment may not only be causing cancers, but all kinds of neurological diseases, increases in ADHD, and early puberty. How long is corporate greed going to trump public health? Prevention is more cost effective than trying to treat all of these diseases.

  2. BEBaldwin
    Posted October 2, 2013 at 3:24 am | Permalink

    I’m SICK of every single fall being a time of fear mongering and info overkill.I was misdiagnosed and overtreated in 2000…and have PTSD…It was December, and for the lat 10 years? I do not celebrate
    Christmas…until New Year’s. I cannot turn on the Tv without Cancer Porn…Eery drama series kills off characters with the Big C.The series writers?Are lazy.
    Now? Every woman’s product is PINK. I buy the men’s products. I LOVE PINK, the singer, who hasn’t been clued in, but has signed on to Komen,etc.Fine people gather and believe in The Cause…Which Is?
    Just how much of all this PINK changes anything.
    I hate Fall because of this!

  3. Posted October 6, 2013 at 6:45 pm | Permalink

    Today’s football games were a disgusting show of PINK. They’ve hijacked the NFL – and it gets worse every year! As usual, ‘m going to have to do a lot of extra meditating to make it through the month of October.

    Forget the FDA, forget Uncle Sam, WE need to protect ourselves and take a stand. We need to form our own consumer protection organization funded and run by the people for the people. Let’s start our own “GRAS” list (Generally Recognized As Safe) — a list that only allows truly safe ingredients and chemicals. FYI: Most people do not know that NOTHING on the GRAS list has EVER been tested for safety. The history of this list would amaze you… a chemical company simply creates a new chemical and submits it to be included on the list. No testing or proof of safety is ever, or will ever be, required…. just like GMO’s.

  4. Posted October 7, 2013 at 8:59 am | Permalink

    Are you for or against Dr. Susan Love and YSC’s collaboration with the Komen foundation on the HOW study? Does this change your opinion of Komen’s Pinkwashing at all?

  5. Posted October 18, 2013 at 1:55 pm | Permalink

    Mel–in 2011, Komen only gave 11% of all monies to research/finding a cure. In 2013 Komen canceled “For the Cure” walks in several cities because those walks were not going to profit ENOUGH. Susan G Komen should be rolling over in her grave!

    And the NFL circus this month? Only 8% of all monies went to research.

    You can learn more on 🙂

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