“Don’t Pink for Me!”

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By Karuna Jaggar, Executive Director

Dont Pink for Me logoBreast Cancer Industry Month (aka October) is around the corner; soon store shelves will be loaded with pink ribbon products, from bread loaves to nail clippers.

Too often, pink ribbon promotions do more for corporations’ bottom line than women living with breast cancer. We hear from a lot of our members that they’re sick of this hypocrisy, and don’t want their friends and family to buy pink stuff for them – but they still want to do something.

That’s why we launched our “Don’t Pink for Me” fundraising platform, where members like you tell their friends and family, “Don’t Pink for Me!” and ask them to donate to Breast Cancer Action in their honor instead. It’s easy to set up a page – just click here to get started.

Here’s what some of our members said about fundraising through our “Don’t Pink for Me” platform:

“I set up a page last year to honor my mother, Rosemary, who died of metastatic breast cancer in 2012. In the decade that preceded my mom’s death, my family had been very active and awash in “pink.” Watching my mother die from this disease, it became evident to all of us that raising awareness by hawking pink ribbons or products was not sufficient. So “Don’t Pink for Me” (or my mom!) seemed a much better way to ask people to honor her memory.”  – Jeanette, Breast Cancer Action member in New York

“Life is busy for all of us. This fundraising page is a simple and fun tool that anybody can use to help raise funds for this wonderful organization.”– Tori, Breast Cancer Action member in California

Breast Cancer Action can always put women’s health first because we refuse funding from corporations that profit from or contribute to breast cancer – instead, we rely on the financial support of people like YOU and your community. We’re focused on achieving health justice for all women at risk of and living with breast cancer, and we can’t do it without your support.

Tell your friends and family “Don’t Pink for Me” and ask them to make a donation to Breast Cancer Action in your honor instead. It’s easy to set up a page – just click here to get started.

P.S. Through our Think Before You Pink® campaign, we call for transparency and accountability in pink ribbon fundraising and marketing and hold corporations accountable for their pinkwashing. Stay tuned for this year’s campaign!

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