About Us

Think Before You Pink®, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

Breast Cancer Action’s mission is to achieve health justice for all women at risk of and living with breast cancer.

More than 30 years after the launch of the breast cancer awareness movement and the introduction of the pink ribbon, breast cancer remains a public health crisis and a social justice issue. However, the mainstream breast cancer movement remains squarely focused on pink ribbons, “awareness” campaigns, and mammography screening. This focus fails to address the systemic issues at the heart of this epidemic, instead emphasizing individual risk and individual solutions. But individual action alone, whether in terms of lifestyle or behavioral choices, is not sufficient to tackle the root causes of the breast cancer epidemic.

Among the endless sea of lucrative breast cancer charities, corporate donors, and pharmaceutical-funded research agendas, the independent voice that defines Breast Cancer Action has never been more urgently needed, and our relevance as an activist watchdog organization is greater than ever. At BCAction, we focus on systemic interventions that will address the root causes of the disease and produce broad public health benefits. These benefits will ensure that fewer women develop breast cancer and die from breast cancer and no community bears a disproportionate burden of diagnosis or death from this disease.

Breast Cancer Action is the watchdog for the breast cancer movement. We are able to tell the truth about the epidemic because we are the only national breast cancer organization that does not accept funding from entities that profit from or contribute to cancer, including the pharmaceutical industry.

Contact us:

Breast Cancer Action
548 Market St PMB 17179 San Francisco, California 94104-5401

ph: 415.243.9301 x11
fax: 415.243.3996
email: info@bcaction.org

Media: contact Tibby Reas Hinderlie, Communications Associate

ph: 415.243.9301    email: treas@bcaction.org